Food & Drink Skills Wales - Marketing Campaign / Sgiliau Bwyd a Diod Cymru - Ymgyrch Marchnata

Description

Requirements Menter a Busnes wishes to appoint an experienced agency to develop and implement a marketing campaign that will raise awareness of the career opportunities within the food and drink industry in Wales and challenge perceptions of careers in this field. It will be essential that the integrated marketing campaign raises the profile of the project and opportunities within the sector to key audiences through considered and effective copywriting and a strong creative concept that utilises appropriate platforms and media to obtain the desired outcomes and highest return of investment. The successful agency will work closely with the newly established in-house marketing team. Communication Objectives: Change the perceptions of careers in the food & drink industry Raise awareness of opportunities available Direct traffic to the online Jobs Notice Board (in development) The campaign has an indicative budget of £35,000. Please note, Menter a Busnes will supply the Welsh translations for this bilingual campaign. Duration The project is keen for the campaign to start in January/February 2024. The successful agency must be confident that they can deliver to the timescales agreed. The campaign is to span a minimum of 1 month. Menter a Busnes reserve the right to extend the contract. Further details are included in the additional documents accessible via Sell2Wales. English & Welsh versions of the ITT are available.