PR Agency Services

Description

We are tendering to appoint a PR Agency to work on behalf of the PPF. The Agency will be expected to support and deliver strategic communications, a full media service supporting the development and issuing of materials, determining best channels and publications, building media relations, narrative development, identifying media opportunities in the broadest form, supporting spokespeople with training, briefing and preparation, crisis support, developing thought leadership capabilities, relevant stakeholder engagement, and campaign management, with a strong emphasis on sector expertise, performance measurement, and governance. We will look to our agency for horizon scanning and knowledge sharing to guide and inform us on best practice, new channels and approaches and the external climate/market. We will be appointing a single service provider to deliver PR and related Agency Services. The contract will be for an initial term of 2 (two) years with optional extensions to take the maximum possible term to 8 (eight) years. The total estimated contract value for the purpose of this notice has been calculated as a range between £1,280,000 and £1,408,000 over the maximum contract term of 8 years. The PPF is evolving within a changing market and future needs for additional PR agency services is possible. This may lead to price revisions and increased fees over the duration of the contract, though the extent of these additional services in not guaranteed. In the event there was a significant increase in the PPF's remit this may necessitate an amendment to the overall contract value. However this known, unknown value cannot be predicted at this stage.