Awarded contract
Published
Provision of Research and Insight (Campaign evaluation contract)
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Description
DVLA is preparing to launch a national communication campaign targeting Vehicle Excise Duty (VED) evasion. The campaign will run from January - March and will aim to raise awareness of the consequences of not taxing a vehicle, along with the benefits of using Direct Debit to pay for vehicle tax. DVLA is looking to appoint a supplier to evaluate the effectiveness of a mixed channel publicity campaign to improve compliance in payment of Vehicle Excise Duty (VED).
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