Media Planning and Buying for Reputation and Student Recruitment Marketing

Description

The University is seeking to appoint a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: - delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally, - raising the profile and enhancing the reputation of the University through institutional positioning and research impact, - promoting the new University brand campaign achieving stand out and cut through in our competitive market place. The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team. All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.