Awarded contract

Published

Whole Industry Econometrics Model

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Value

7,347,993 GBP

Current supplier

Adclaro

Description

The Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non DFTO operators, and national activity delivered by RDG. ## Contract award

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