COV - Market Segmentation Datasets software

Description

The City Council has a requirement to understand its dynamic and changing population and increasingly sub-populations - of various geographical areas such as Wards and LSOA/MSOAs, bespoke areas like Family Hub catchments, and "natural neighbourhoods". Similarly, the City Council has a requirement to better understand its service users - largely by postcodes collected in CRM systems or simply by asking participants to leave a record of their postcode. The Council wishes to contract for a software/tool solution that provide data to allow the Council to fulfil these requirements. Please note - this contract has been awarded via G-Cloud 13 and includes the option for a 1 year extension