Advertising and marketing services

Description

The purpose of this tender is to find a digital media partner for Ordnance Survey. The overarching scope is to provide media strategy, buying, optimisation and reporting for a 2 year period with the option to extend for a further year. The core aim of this partnership is to help achieve long-term growth targets through: — a strategic, planned and targeted approach to media, — use our business data intelligently to drive improved performance and ROI, — driving profitable sales across our existing product portfolio and support the launch of new products and services, — building awareness and understanding and engaging with new audience segments to drive growth, — cross sell across product portfolio and in particular manage the transition from paper to digital. The purpose of this tender is to find a digital media partner for Ordnance Survey. The overarching scope is to provide media strategy, buying, optimisation and reporting for a 2 year period with the option to extend for a further year. The core aim of this partnership is to help achieve long-term growth targets through: — a strategic, planned and targeted approach to media, — use our business data intelligently to drive improved performance and ROI, — driving profitable sales across our existing product portfolio and support the launch of new products and services, — building awareness and understanding and engaging with new audience segments to drive growth, — cross sell across product portfolio and in particular manage the transition from paper to digital.