Autumn Open Day Campaign Media Buy

Description

The University of Salford is seeking proposals from media agencies to plan, deliver, and optimise a high-impact, integrated media campaign to support its Autumn/Winter Open Day recruitment activity for 2026. This campaign represents the University's first major recruitment push of the academic year and plays a critical role in influencing prospective undergraduate students at an early stage in their decision-making journey. In an increasingly competitive higher education landscape, the University aims to strengthen its brand presence, enhance consideration, and drive attendance at Open Days. The campaign will promote three Open Day events taking place on: • 10 October 2026 • 7 November 2026 • 12 December 2026 Activity must be strategically phased to build awareness and engagement ahead of each event, while maintaining momentum across the full campaign period. Objectives The appointed agency will be required to deliver a campaign that: • Drives qualified traffic to the University website and Open Day booking pages • Increases bookings and attendance at all three Open Days • Builds brand awareness and positive perception of the University of Salford and its student experience • Positions Salford as an attractive place to live and study • Demonstrates measurable return on investment (ROI) through clear performance