Creative campaign partner

Description

The College is looking for a creative agency to develop a campaign that positions The City of Liverpool College as the first-choice college for students who want more. The College is under the Schools Exemption we are limiting this tender opportunity to Liverpool City Region only agencies, please include within your bid the post code of the office who will be responsible for the account. The value of this contract is approximately £40k ex vat per annum. The top 4 x scoring suppliers will be invited to the presentation stage (date & brief to be advised). The campaign will be developed within The City of Liverpool College's established brand framework, which includes set colours, typography and logo guidelines. We are open to creative interpretation and evolution within that framework, particularly around typography and visual language, but the College's core brand identity should remain recognisable throughout. Agencies should outline their approach to working alongside an existing brand identity in their response. Creative should reflect a genuine understanding of each audience: For 16-18 year old students that means moving beyond institutional aesthetics: we want work that feels real, confident, and visual distinct from anything else in the education sector. For adult learners, the tone shifts. These are people weighing up a significant decision, often alongside work and family. The creative needs to meet them where they are and make the path forward feel achievable. For businesses, the ask is different again. Employers need to see return, and the creative should speak to outcomes, partnership and workforce impact.