Water Safety Awareness Campaigns

Description

To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns. Lot 265971: Creative & Production Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents are prevented. Campaigns should encourage best practice when engaging in aquatic activities and aim to change the skills, attitudes and behaviours of people in, on and near water. Lot 265976: Campaign Management, Strategy & Planning and related media buying Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences. This advertising should promote a public awareness of water safety and help change the culture, attitudes, and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.