Awarded contract
Published
Legacy Campaigns 2025 - 2026
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Description
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. Lot 1: To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: • Response to brief • Audience analysis and scoping • Audience targeting strategy • Channel mix proposal • Creative optimisation • Establish KPIs and success metrics • Budget allocation across channel mix • Optimisation of live campaign • End of campaign report
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