Blackpool Illuminations Switch On Event

Description

The Contracting Authority is looking to appoint an experienced and innovative organisation to partner with and help deliver the iconic Blackpool Switch-On event – one of the UK’s most famous annual celebrations. This high-profile event marks the launch of the world-famous Blackpool Illuminations display season and serves as a major draw for local residents and visitors alike. The selected delivery partner will play a central role in shaping and executing a dynamic, high-impact event that reflects the vibrancy and cultural significance of the Blackpool Illuminations. Proposals are expected to address and integrate the following three key objectives: Event Entertainment and Line-Up – Curate and manage a compelling programme of entertainment that appeals to a diverse audience, including securing world class headline talent and the Switch-On Celebrity. Production – Deliver a high-quality, safe, and seamless production to a provided specification that meets the expectations of a large-scale live and broadcast audience. Marketing and Campaign – Design and implement an engaging marketing campaign that maximises regional and national visibility, drives attendance, and reinforces Blackpool’s position as a premier UK event destination. Keywords: event, marketing, production