Awarded contract

Published

Marketing services

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Description

Digital marketing services. The digital marketing services currently supplied comprise: • targeted display advertising (Google, Instagram, Facebook); • paid search engine optimisation (Google); • Targeted Remarketing (YouTube); • geo-fencing on individual campaigns; • advice and insight across all digital marketing elements which may impact on performance, to maximise the efficiency of all campaigns and spend; • performance and budget reporting on all aspects of agreed campaigns. All services are integrated with our in-house delivery of SEO, individual campaign strategies for higher education and further education courses, website development, design and content strategy across social and other broadcast and multi-media channels (please note design and artwork will be provided in-house and should not be included in the projected costs). The digital marketing services provided by the supplier will be expected to offer the same and/or improved services.

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