Youth Marketing

Description

Marketing Campaigns to recruit young people Lot 1: In 22/23 The Prince’s Trust national Youth Marketing team is responsible for recruiting 21,388 disadvantaged young people onto programmes by directly targeting 16 to 30-year olds, parents, guardians, teachers and referrers (such as Job Centres, social workers and youth outreach workers). To achieve this, the Youth Marketing team is dialing up its efforts by running a blend of national and regional marketing campaigns to reach young people, including those from specific backgrounds, to inspire them to join our programmes. This contract is expected to last two years with the option of a further two year’s extension.