Open tender
Published
WE 748 Research and Insight Services - Wester Balkans
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Description
AimstoexplorehowyoungpeopleintheWesternBalkansperceiveandengagewithmediainaneraofwidespreadmisinformationanddisinformation.Itwillexaminewhattrustinmediameanstoyouth,wheretheysourcetheirnews,howtheyassesscredibility,andwhattypesofcontenttheyaremostscepticalof.Thestudywillalsoinvestigatehowfactorslikeethnicity,gender,andsocioeconomicstatusshapetrustindifferentplatforms,andidentifyregionaltrends.Findingswillbeinformedbybothdeskresearchandstakeholderengagement,andwillcontributetothematicbriefingpapersandpolicy-orientedrecommendationsalignedwiththeBritishCouncil'sbroadergoalsinyouthengagementandsocialcohesion.
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