National Museums Liverpool Website Redesign

Description

National Museums Liverpool's website attracted over 3 million web visits in 2017/18, putting us on a 1:1 ratio with physical venue visits. Our last significant design work took place in 2013 and we are looking to redesign the look and feel of the site in order to bring it up to date and make it more contemporary. Having achieved the milestone of over 3 million visitors, we also want to make sure that each visitor is achieving the best possible experience when visiting our website through allowing them to navigate the site easier. We need to redesign our new site to meet all online accessibility standards introduced by the government in May 2018. Currently we feel the site looks dated and that we have outgrown it. The navigation across the site is confusing, mainly due to a variety of different templates and inconsistent navigation - from top level, to breadcrumb, to left hand. Overall we feel the design does not feel contemporary or fresh enough or would encourage museum visits. Another goal of the redesign is to help NML with generating income - including selling membership and tickets for exhibitions. In line with DCMS Performance Indicators, we are working to digitise our collections and make them accessible online. A redesign allows us the opportunity to work on the display of our collections and make them more accessible to our audience. Bidders are asked to submit a formal tender for the National Museums Liverpool website redesign. Objectives • Achieve a website that is easy to navigate • To support income generation online • Update the website's design to be more consistent, fresh and contemporary • Mobile first • Achieve a better way of displaying our digitised collections Target audiences • Potential and existing visitors (to our physical venues), local, UK and international • People with an interest in arts, culture, specific topic but who can't visit • Teachers (of all age groups, from early years through to key stage 4) • School students • Community groups • Stakeholders • Supporters • Potential donors • Academics including research students • Curators (external) • Special interest groups, enthusiasts, including genealogists A significant percentage (about 70%) of visitors to our website are interested in paying a visit and look at visit-related content, like current exhibitions, opening hours and directions. Just to clarify as I know there has been some confusion; this tender is for the redesign only, not for the technical build. Our own technical team will carry out the build using the design delivered by the successful bidder.