Mentoring and Facilitation Services for Cultural Insights Project

Description

Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the development of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of support services and business solutions designed specifically to develop and sustain Ireland as a high-quality and competitive tourism destination.Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations. Further information on Fáilte Ireland can be found on our website www.failteireland.ieFáilte Ireland requests proposals/tenders to work with approximately sixteen cultural tourism organisations in the capacity of mentor/facilitator. The organisations in question are located within three key cultural destinations around the country.The successful supplier will execute a series of mentoring sessions with the participating businesses on the following topics:1. Measurement of return on marketing investment2. Appraisal of a comparable overseas counterpartIn addition to:- Supporting the participants in revisiting their marketing and business plans and integrating relevant findings from exercises 1 and 2 above- Facilitating an end of year sharing workshop- Collation of the principal findings, in general and by sectorSee Appendix A of the attached Specification doucment for a detailed list of requirements.