NML Ancient Egypt Gallery Media Brief

Description

National Museums Liverpool is looking to commission a media agency to manage the planning, purchasing and production of media assets as part of the marketing campaign to promote the re-opening of World Museum's new ancient Egypt Gallery. The media plan will support National Museums Liverpool's marketing plan and will aim to: • Dive footfall to World Museum (2017/18 visitor target is 670,000). • Broaden the awareness of World Museum and diversify the venue's visitor profile to encourage UK-wide visits and international tourists. • Engage with audiences beyond the gallery's walls; bringing ancient Egyptian content to the museum's new and existing audiences across the venue's digital channels. A full description and instructions for tender responses are contained with the Specification attachment