Miscellaneous business and business-related services

Description

The technical cooperation (TC) module aims to increase the job-creating growth of formal and informal start-ups and young enterprises in selected industrial and service-oriented sectors. Three outputs are defined: 1) Establish innovative mechanisms to promote market-based business models. To this end, products, services and suppliers with market potential are identified and promoted in industry-specific design thinking seminars and through partnerships with (large) companies. The aim is that a structured cooperation between established companies and young enterprises opens growth potential. 2) Promote the use of sectoral services to improve entrepreneurial skills for the growth of young enterprises. The assumption is that improved entrepreneurial capacity leads to business growth. 3) Access to demand-oriented financial services for the growth of young enterprises. The impact hypothesis is that improved information and brokerage services facilitate access to financial services and thus contribute to the growth of young enterprises. The contractor is responsible for the achievement of Outputs 2 and 3 of the TC module. The aim of Output 2 is to promote the use of sector-oriented services to improve entrepreneurial skills for the growth of start-ups/young enterprises. To this end, accelerator programmes for up to four industries or sub-sectors are to be developed with local training and coaching providers. The programme should include up to 6 months of company-related (part-time) support consisting of general (e.g. business and financial planning) and sector-specific training approaches (e.g. marketing and distribution development). Enterprises in the informal sector are to receive special information and training measures to facilitate the transition to formal employment. This includes awareness raising on the advantages of formal business activities as well as training support regarding necessary administrative procedures. For young enterprises with particularly high scaling potential, a mentoring programme is to be developed, which may include mentors from the sector-specific working groups like for example the Permanent Working Group on Technical Vocational Training and Education, organized by the Delegation of German Industry and Commerce for Eastern Africa (AHK Eastern Africa) or the network of the Kenyan Manufacturing Association (KAM) or others. Major activities are: 1) Identification and examination of existing training offers from institutions/companies for possible integration and cooperation; 2) Development and implementation of sectoral accelerator programmes; and 3) Establishing a network of mentors. Output 3: access to demand-oriented financial services for the growth of start-ups/young enterprises has improved. The objective is to improve access to demand-oriented financial services for the growth of start-ups/young enterprises. The approach aims to bridge the gap between start-ups/young enterprises and financial institutions, investors and other financial service providers and supporters at various levels. To this end, transparency about the availability of suitable financial services (financial services directory) for start-ups/young enterprises within the target sectors should be improved. This directory will be linked to the relevant digital portals as well as the planned Start-up Centre (KfW). Established accelerator programmes and training courses are to strengthen the bankability and investment readiness of young entrepreneurs. Start-ups/young enterprises are to be given the opportunity to establish relationships with financial service providers and potentially investors through matchmaking events, business angels and/or mentoring. This increases their chances of gaining access to financial services and/or obtaining the necessary equity or debt capital. Major activities are: 1) Development of a comprehensive digital finance directory for start-ups/young enterprises and integration of the finance directory into the (KfW) online portal of the Business Start-up Centre; 2) Training and coaching to increase bankability; 3) Matchmaking events between young enterprises and financial service providers and investors. The task also includes the processing of interfaces to the other outputs and the implementation of the module proposal in other relevant parts, e.g. the methodological approach for the corresponding outputs or the handling of the risks mentioned there. It also includes cooperation with relevant actors.