Awarded contract

Published

Behavioural Insights - Kent Recycling

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Value

122,732 GBP

Current supplier

Waste and Resources Action Programme (WRAP)

Description

Behavioural insights to improve recycling in Kent. The overarching aim is to change recycling behaviours in Kent for the better, embedding positive habits for the long term and ensuring that Simpler Recycling and EPR can be successfully delivered across Kent. This includes: • Increasing capture of dry mixed recycling (DMR) and food waste. • Improving accuracy and reducing contamination. • Targeting behaviour change in challenging settings, such as flats and communal properties.

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