Promotion campaign of charcuterie and Asiago PDO cheese in South Korea, Vietnam and Taiwan

Description

The primary objective of the program is to enhance awareness, visibility, and consequently, sales of European and French charcuterie, as well as Asiago Pdo cheese. The program aims to broaden the assortment of European and French charcuterie products and Asiago Pdo cheese across various distribution channels, including retail markets, distribution outlets, and catering services. The actions to be undertaken must particularly emphasize the unique aspects of the Union's agricultural production methods. This emphasis should be placed on areas such as food safety, traceability, authenticity, labeling, nutritional and health considerations, animal welfare, environmental respect, sustainability, and the distinctive features of agricultural and food products. These distinctive features encompass aspects like quality, taste, diversity, and traditions Lot 1: The primary objective of the program is to enhance awareness, visibility, and consequently, sales of European and French charcuterie, as well as Asiago Pdo cheese. The program aims to broaden the assortment of European and French charcuterie products and Asiago Pdo cheese across various distribution channels, including retail markets, distribution outlets, and catering services. The actions to be undertaken must particularly emphasize the unique aspects of the Union's agricultural production methods. This emphasis should be placed on areas such as food safety, traceability, authenticity, labeling, nutritional and health considerations, animal welfare, environmental respect, sustainability, and the distinctive features of agricultural and food products. These distinctive features encompass aspects like quality, taste, diversity, and traditions. The recruitment of a specialized implementing agency is necessary to plan and execute the actions that will be defined in this program. Both FICT and Consorzio Tutela Formaggio Asiago anticipate a strong partnership with the executing agency, built on trust and considering the significant budgets involved. This partnership should also safeguard the confidence of our companies in sharing competitive and confidential information with the chosen agency. The action program is scheduled for a three-year deployment, spanning from September 2025 to August 2028. The program may encompass a variety of activities, including: • BtoB meetings • Buyer trips • Activities in restaurants and stores • Information and training workshops for BtoB • BtoB and BtoC trade fairs • Digital communication (social networks, blogger workshops, etc.) • Animation actions for the development of online sales of products The implementing agency is expected to propose a comprehensive action program tailored to the target markets and in compliance with Community co-financing rules.