Provision of a Branding Consultant for the Sport Ireland Girls Get Active Programme

Description

Sport Ireland requires the successful company/consultant to create a brand identity that can be used by sports organisations and be incorporated into their marketing materials to promote their teenage girls physical activity programmes, in particular inactive teenage girls, those that currently do not engage in regular sport or physical activity. The brand identity will act as the overarching national identity for teenage girls’ programmes and must be suitable for use by multiple organisations of different sizes and varying degrees of experience in marketing. As part of the work for this tender, the successful company/consultant will be tasked to develop a suitable name and logo. It is expected that teenage girls are consulted throughout the process of designing this brand identity.