Audience Toolkit

Description

This Request for Information (‘RFI’) relates to an Audience Interactive Social Media Toolkit. The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows. This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics. The platform processes millions of messages each month across radio, podcasts, news, and TV. To ensure continuity, the BBC needs to procure a new web-based Social Audience Engagement Solution.