Awarded contract

Published

Administrative services related to tourism affairs

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Value

1,800,000 GBP

Current supplier

Cox and Kings Ltd

Description

VisitBritain is seeking an Integrated B2B/B2C travel partner with market presence in India The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The Integrated B2B/B2C travel partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. VisitBritain is seeking an Integrated B2B/B2C travel partner with market presence in India The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The Integrated B2B/B2C travel partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities.

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