Communication Services and Media Purchase

Description

The procurement will give Klimaetaten [the Agency for Climate] the support the agency needs in order to perform the communication assignment to change behaviour in the most effective way. The procurement will give top competence where the Agency for Climate itself does not have the competence or sufficient resources during the period when the relevant assignment is to be solved. The aim is to get a service that contributes to implementing accurate communication measures to achieve behavioural changes in the population and the business community. So that the communication measures will have the best possible effect the Agency for Climate is dependent on strategic media planning and media purchase so that we can streamline and optimise the channels and surfaces that reach the relevant groups in the population and the business community. See the documents in the tender documentation for further information and details. Lot 1: Communication services The Agency for Climate will contribute to achieving the goals in the Climate Strategy. The strategy was adopted by the town council and will contribute to reducing greenhouse gas emissions and that Oslo becomes a climate-robust town that better tolerates the climates changes. In order to achieve these goals, even more of us living in Oslo must make climate-friendly choices. Good information to both the population and business community about what, how and why is important. The Agency for Climate uses a broad spectrum of channels and communication measures to reach out defined target groups. It is important that the communication is well received and that it helps to create behavioural change. Lot 2: Media purchase For some of our communication efforts and particularly for marketing of the subsidy schemes, we need to purchase media surfaces. This applies both to digital and physical advertising. In 2020, the people of Oslo invested over NOK 260 million in different climate measures thanks to support from the grand schemes in the Climate and Energy Fund. The marketing must contribute to as many as possible in the target group becoming familiar with the schemes and that they can seek grants. It is also a goal that those who visit klimatilskudd.no and of course that as many people as possible submit applications for grants.