Global Brand Review: External & Internal Content Services RFP

Description

National Grid is issuing this Planned Procurement Notice (PPN) to invite qualified agencies to submit expressions of interest, for Content Planning & Development for external and internal needs to support an upcoming brand review and rollout phase. This will include activities such as helping our content team finalise a brand launch content plan, long and short form content development, editing and revamping for .com, storytelling for internal and external channels, employee brand training content, video and motion assets for new brand campaign support, to bring our new brand identity to life across digital and social channels. Our preference is to appoint a single global agency to deliver the full scope of services outlined in this Statement of Work. However, due to the distinct nature of certain elements within the scope, we reserve the right to award contracts to two suppliers if this approach better meets the technical requirements of the service provision. In such a case, awards will be based on the highest-ranked suppliers following the evaluation process, including presentations and Best and Final Offer (BAFO) submissions, with contracts offered to the first and second ranked bidders. Due to the critical timeline for this program, the supplier must commit to an accelerated onboarding process, including prompt completion of contract negotiations, supplier registration within our payment systems, and readiness to commence work immediately upon contract execution. Full engagement and responsiveness during onboarding are essential to ensure the supplier is prepared to deliver from day one. The initial contract term will be 12 months from the agreed start date. However, the contract may end earlier if the project is completed before this term. Suppliers must plan and resource to ensure the full scope of work is completed within the agreed timeline, as the target dates remain imperative. While the 12-month term provides contingency and flexibility, accelerated phases within this period may be required to recover lost time and meet deadlines. If unforeseen requirements arise, National Grid may decide to continue the services beyond the initial project's end date. Any further work past the initial project date will be subject to mutual consent and compliance with procurement regulations and will be on the same terms and conditions unless otherwise agreed. If no further time is required, the contract will expire upon project completion. Estimated contract length: 1 Year Estimated value: £1.5M-£3.5M To note: Spend is anticipated for one global supplier but may be split between two suppliers. This split will not necessarily be 50/50. The minimum anticipated award will be £1.5M, and the maximum award will be £3M, depending on technical capability.