Global Brand Review: External and Internal Content Services RFP

Description

Our organisation is entering a period of accelerated growth and increased investment in major strategic infrastructure initiatives to support a smarter, cleaner energy future. To enable this transformation, we are undertaking a brand refresh to improve alignment and engagement across our stakeholder groups. We are initiating a global brand refresh to modernise how we communicate our purpose, impact, and long‑term ambition. Through this RFP, we are seeking a strategic content and creative partner with multinational capability to support the development of refreshed web content, brand storytelling, video and motion assets, and supporting materials for both internal and external audiences. The programme will follow an accelerated timeline, beginning with onboarding in the upcoming months and culminating in delivery within the same calendar year. The selected agency should demonstrate strong digital capability, creative excellence, and a proven ability to collaborate with brand, content, and wider organisational stakeholders. This RFP outlines the anticipated scope, delivery phases, governance expectations, and commercial framework. We aim to appoint a partner who can elevate our brand narrative, ensure consistency across channels, and help bring our renewed global brand to life with clarity, cohesion, and impact.