Contract for Swansea Bay ‘Happy Place’ Outdoor Media Contract 2021/22

Description

Visit Swansea Bay’ is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council. We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into. The 2021-2022 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and this theme will be reflected in all outputs for this Outdoor Media Campaign. Campaign Aims The aims of the campaign are to: Build on the current ‘Happy Place’ Campaign to engage both new and existing visitors via an innovative outdoor media campaign across high profile transport hubs in our key geographical markets. New visitors – to encourage new visitors to make Swansea Bay their Happy Place by using key images and promoting staycations. Existing visitors – tapping into memories with existing visitors who perhaps couldn’t visit in 2020/2021 due to the coronavirus pandemic, encouraging them to return. A maximum budget of £30,000 is available for completing this outdoor media campaign. All expenses must be covered by this budget. Once the total cost is accepted as part of the successful bid no additional funds will be available. Prices must be fully inclusive of all labour, materials and costs, including all administrative costs. The successful submission is expected to be ready for immediate implementation (subject to availability).