Market research services

Description

Student Loans Company's Customer Insight team conduct a large amount of in-house online research. The team want to identify suppliers who can offer an online survey tool service and/or an online research panel service. Provision of a Survey Tool — SLC's Customer Insight conducts ongoing tracker surveys and adhoc quantitative research with SLC customers using online surveys. In most cases a targeted sample of customers is uploaded in to the survey tool with numerous background variables e.g. age band, postcode, gender, customer type etc. This then enables SLC to use data already held for customers to analyse results in-depth. Support of Customer Panel — SLC have a customer panel which is managed in-house by Customer Insight. Suppliers would be required to provide monthly panel health reports, manage the incentive scheme and to provide a dedicated account manager. The current account management service facilitates monthly conference call, conducts an annual member satisfaction survey, assists with the panel member purges, provides standard surveys if no monthly business activity is planned and publishes a monthly newsletter with content provide by SLC.