Strategic Brand Development and Guardianship
Published
Buyer
Value
Description
The Welsh Government has declared a climate change emergency and we’re here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people’s lives, and this will continue as we develop a sustainable, integrated transport network across Wales. Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government’s strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021. We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn’t about one big statement. It’s about us all making changes, big and small, in the coming years. Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows. We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family. This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences. Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows. We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family. This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences. We are looking to appoint a partner to help us build our brand and deliver the requirements of this contract with the following key areas of focus, but not limited to: Strategic brand development and creative direction Brand management and guardianship Brand identity and standards Research and insight Specialist expertise
Timeline
Publish date
a year ago
Close date
a year ago
Buyer information
Transport for Wales
- Email:
- procurement@tfw.wales
Explore contracts and tenders relating to Transport for Wales
Go to buyer profileSource
Sell2WalesTo save this opportunity, sign up to Stotles for free.
Save in appTender tracking
Access a feed of government opportunities tailored to you, in one view. Receive email alerts and integrate with your CRM to stay up-to-date.
Proactive prospecting
Get ahead of competitors by reaching out to key decision-makers within buying organisations directly.
360° account briefings
Create in-depth briefings on buyer organisations based on their historical & upcoming procurement activity.
Collaboration tools
Streamline sales workflows with team collaboration and communication features, and integrate with your favourite sales tools.
Explore similar tenders and contracts
Browse open tenders, recent contract awards and upcoming contract expiries that match similar CPV codes.
- Openclosing
Cambridge City Council - Employer and School Engagement Programme
Cambridge City Council45,000 GBPPublished 2 days ago
- Openclosing
Cambridge City Council - Employer and School Engagement Programme
Cambridge City CouncilPublished 2 days ago
- Openclosing
SOFT MARKET TEST - Customer Service IT Solution Melton Borough Council
Welland Procurement UnitPublished 7 days ago
- Openclosing
SOFT MARKET TEST - Customer Service IT Solution Melton Borough Council
Welland Procurement UnitPublished 7 days ago
- Openclosing
Invitation to Tender for the Provision of UKSPF 1-2-1 Business Support
Herefordshire Council250,000 GBPPublished 8 days ago
Explore other contracts published by Transport for Wales
Explore more open tenders, recent contract awards and upcoming contract expiries published by Transport for Wales.
- Closed
Supply and Installation of Canton Depot Reception Modular Offices
Transport for WalesPublished 3 months ago
- Closed
Site Maintenance (agricultural and arboriculture works) at Llanwern and Waltwood 2024-25
Transport for WalesPublished 4 months ago
- Closed
Core Valley Lines - Caerphilly Tunnel Shaft 3, Structure Repairs
Transport for WalesPublished 5 months ago
Explore more suppliers to Transport for Wales
Sign upExplore top buyers for public sector contracts
Discover open tenders, contract awards and upcoming contract expiries of thousands of public sector buyers below. Gain insights into their procurement activity, historical purchasing trends and more.
- Greater Manchester Police
- EirGrid plc
- Caledonian Maritime Assets Ltd (Utility)
- The National Gallery
- Barnet, Enfield and Haringey Mental Health NHS Trust
- Northern Ireland Policing Board
- Govia Thameslink Railway Limited
- Collaborative Procurement Partnership
- Ministry of Defence, Ships, Salvage and Marine Operations (S&MO)
- DEFENCE RELATIONSHIP MANAGEMENT
- Willowfield School
Explore top sources for public sector contracts
Stotles aggregates public sector contract data from every major procurement data source. We ingest this data and surface the most relevant insights for our users. Explore our list of public sector procurement data sources below.