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Awarded

QUB/2264/22 International Digital Marketing and Communications Partner for China

Published

Supplier(s)

PingPong Digital Ltd

Value

820,000 GBP

Description

Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance. Lot 1: Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Timeline

Award date

2 years ago

Publish date

2 years ago

Buyer information

Queen's University Belfast

Email:
j.glackin@qub.ac.uk

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Notice topics

Advertising and marketing servicesMarketing servicesTranslation services

Related topics

Office-support servicesAuction servicesCustomer servicesPromotional servicesDirect marketing servicesMarketing services

Source

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