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Awarded

French animators to advertise St George Lamb in meat departments in supermarkets

Published

Supplier(s)

Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou

Value

128,000 GBP

Description

Animators advertise the St George Lamb in the meat departments in supermarkets with POS material, tastings ,refrigerated cabinets, videos at cash tills . The objective is to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets in France and Belgium. Head butchers chose the animators they wish to work with so we have no control over their choices.

Timeline

Publish date

8 months ago

Award date

7 months ago

Buyer information

Department for Environment, Food and Rural Affairs (DEFRA)

Contact:
Procurement Team
Email:
procurement@ahdb.org.uk

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