Communication & Marekting Services Tender Modal Training 2016

Description

Target Markets Marketing communication activity will primarily be undertaken through our website and media that has a significant reach within our target markets, both regionally, nationally and internationally. Modal Training will also continue to build a strong online presence through social media and digital marketing campaigns. Key sectors are: 1. Road – regional, national and international employers in the road haulage sector. 2. Rail – regional, national and international employers in the rail freight and rail passenger sectors. 3. Air – regional, national and international employers in the air sector with a specific focus on freight forwarding and Authorised Economic Operator (AEO) accreditation. 4. Sea – regional, national and international employers in the maritime sector, including ports handling, ship handling and offshore renewables. 5. Support – regional, national and international employers in the logistics support services. Including warehousing, cranes and forklift trucks. Design Services Delivering Modal Training’s communications and marketing strategy requires the support of external design services. Over the past year the present incumbent has provided design services across a wide range of formats and media including traditional print design, digital, photography, exhibition, 3D digital renders and interior design. We expect to continue to use a broad range of design and artwork solutions, especially leading up to the launch of the facility. As part of the retainer agreement, it is expected that the selected agency will liaise with printers and other suppliers as required for the fulfilment of projects. Communication Services Delivering Modal Training’s communications and marketing strategy requires the support of external communications support. Over the past year the present incumbent has provided a wide range of communications services including press releases, copy writing, media relations, media buying, email and direct mail marketing, exhibition and event support. We expect to continue to use a broad range of communications services, especially leading up to the launch of the facility.