Marketing and Communications Support and Website Development

Description

2.1 The appointment of consultancy services to develop and deliver Local Growth Hub marketing and communications activity, to: • Support Local Growth Hub engagement with key target audiences and stakeholders • Generate enquiries for Local Growth Hub services • Position Local Growth Hub as a leading growth hub nationally and as the overarching business support network regionally • Raise awareness of Local Growth Hub and LCR programmes regionally and nationally 2.3 The purpose of this tender exercise is to identify the agency that is deemed most suitable to deliver the required services. (a) Marketing and communication planning • Develop and implement a marketing strategy and timeline which drives the growth and evolution of the growth hub. • Produce performance reports on the effectiveness of marketing and communications activity against set targets. (b) Digital marketing • Support the LEP team in driving quality website traffic to the Local Growth Hub website (localgrowthhub.com) through planned and coordinated use of social media, including LinkedIn, Twitter, Facebook, YouTube and any other recommended social media platforms. • Create educational and value content that is appropriate and engaging to target audiences, to increase social media reach, engagement and conversion. • PPC and digital advertising strategy and management to drive quality traffic and conversion on the website. • Produce a monthly Local Growth Hub e-newsletter. (c) Marketing content and assets • Develop and maintain print and digital marketing content and assets required to effectively support the marketing and communications strategy activity. Assets to include infographics, print, pop-up stands etc as agreed. (d) PR • Work with the Local Growth Hub team (including brokers and programme partners) to develop and maintain a PR plan based around key milestones, successes and programme updates. • Monitor media for relevant PR opportunities (including features / interviews etc) (e) Events • Creation and management of an events programme • Sourcing joint event opportunities (f) Marketing automation • Implementation and management of marketing automation to streamline marketing activity and drive enquiries • Integration with the Local Growth Hub CRM 'Evolutive' to provide closed loop reporting (g) Web Development • Work with the LEP Business Systems Project Manager to scope out and agree a specification for a new improved Local Growth Hub website • Develop, implement and manage the website development programme to include improved functionality, UX and UI, in order to meet the growing demands of the Local Growth Hub. • Web Services - the site will need to integrate with the Growth Hub CRM 'Evolutive'. The site will need to collect data from site users and for that data to be stored in the CRM. • Content Management & Profile Management - The LEP must be able to fully manage and develop as required intenance costs of Local Growth Hub website