PR Communications Partner for Business Gateway

Description

Business Gateway is seeking appoint a PR partner to work alongside the Marketing team to develop its PR in order to raise awareness of BG services nationally and locally. This will support the delivery of BG’s business and marketing objectives and, in turn, help grow and strengthen the Scottish economy. The objective of this tender is for the appointed supplier to become the PR partner for BGNU (Business Gateway National Unit), working alongside them on national and regional PR strategy and delivery, including client case studies and stakeholder engagement. We are also seeking the supplier to provide insight and recommendations of best practice which BGNU could adopt. We anticipate the supplier will review and evaluate the ongoing activity, constantly monitoring performance and work with the BG Marketing team to improve results and enhance the offering. Based on this, in a response to this Invitation to Tender, we ask all interested parties to outline: - Relevant experience in providing the services listed under the scope of contract - Team expertise - Insight and understanding of the what it takes to deliver exceptional PR - Provide evidence of a previous approach to the development and execution of a PR campaign - Evidence of managing and developing public sector brands BGNU seeks a dynamic PR agency to work with us to design and develop PR campaigns which will deliver measurable results against our objectives. The main aim of this contract is to put in place an agency that can work with us to design, develop, and deliver PR both nationally and locally – raising Business Gateway’s profile with both the businesses it supports and within the wider entrepreneurial ecosystem.