Innovate UK Business Connect - Challenge Fund media analysis and reporting

Description

Innovate UK Business Connect manage the communications for the UKRI Challenge Fund. Our objective is to measure performance of our media/social media engagement, in terms of volume/reach, tone and impact, and the impact of that, solely related to the Industrial Strategy Challenge Fund themes. We do not want this to be focused on owned channels (including gov.uk), but on bona fide media (print, broadcast, online) and on third party digital and social media posting/amplification. The Challenges are part of government's long-term plan to raise productivity and earning power in the UK. They are at varying stages of maturity with some already completed and the final 11 finishing by March 2025. The 11 Challenge Funds are: • Accelerating Detection of Disease • Commercialising Quantum Technologies • Digital Security by Design • Driving the Electric Revolution • Faraday Battery Challenge • Future Flight • Industrial Decarbonisation • Made Smarter Innovation • Smart Sustainable Plastic Packaging • Transforming Foundation Industries • Low Cost Nuclear We require: • a single monthly report (April 24-March 25, 12 in total), that tracks and analyses:  Media profile in terms of reach, sentiment, and quality  Penetration of key messages - which messages have most and least traction with the media  Effectiveness of proactive communication and communication tools (press releases, op- eds, thought leadership etc.) 
  Key stories and events  Spokespeople quoted in the coverage 
  Journalists and media targeting The reports should include: • an executive summary 
 • charts and commentary • media highlights It is important that the analysis is intelligent. For example, we: - do not want analysis based on (claims of) multiple editions; or - don't want analysis based on 'false positives' (if you use a simple word search method of tracking coverage, for example). - do want analysis to intelligently distinguish between owned, paid for and genuinely persuaded channels. Assumption: up to 300 items are analysed for each report, from UK and international media. Assumption: key words, themes, and messages are provided by Innovate UK Business Connect In response to this tender request, please provide a single, maximum 7-page word or PDF document that outlines: • Your experience and evidence of your ability to meet the requirement • Your proposed methodology • The deliverables achievable within the stated budget • An example of how the report will look • Your quality assurance processes Evaluation Criteria Responses will be judged on the evidence provided against each of requirements, effectiveness, and best value for money. We will favour evidence of use of human or artificial intelligence intervention, rather than simple word search.